Juul halts sales of fruit, dessert flavors for e-cigarettes

Juul Labs stopped selling fruit and dessert flavors, acknowledging the public's "lack of trust" in the vaping industry.

The voluntary step is the company's latest attempt to weather a growing political backlash blaming its flavored-nicotine products for hooking a generation of teenagers on electronic cigarettes.

Juul, the best-selling e-cigarette brand in the U.S., has been besieged by scrutiny, including multiple investigations by Congress, the Food and Drug Administration and several state attorneys general. The company is also being sued by adults and underage Juul users who claim they were addicted to nicotine by the company's products. And the Trump administration has proposed banning nearly all vaping flavors.