Microsoft highlights push for accessible tech
Microsoft is tugging at the heartstrings of Super Bowl viewers to highlight its efforts to make technology more accessible to people with disabilities.
A child in Microsoft's Super Bowl commercial talks excitedly about the fun of using an adaptive Xbox controller designed for players with mobility limitations.
Microsoft last year introduced the $99 controller for gamers who struggle with the thumb-sticks and tiny buttons on conventional controllers. It can rest on a person's lap or connect to a wheelchair and uses two large, disc-shaped buttons.
It's unusual for tech companies to build gadgets for such a tiny market, but the company under CEO Satya Nadella has made designing accessible products a priority.
Microsoft also highlighted accessibility in a 2015 Super Bowl ad about a boy with prosthetic legs, narrated by rapper Common voicing Nadella speeches.