To encourage more use, Instagram to allow sharing with fewer

Keep your friends close ... and your close friends closer?

Instagram is adding a feature to make it easier to share photos and videos with fewer folks.

Called Close Friends, the new feature lets users share Stories — photos and videos that disappear after 24 hours — with people they put on a special list. The idea is people may feel more comfortable sharing some things with just close friends, rather than all followers.

Regular posts would still appear to everyone, though users have the option of pre-approving followers. Facebook already lets people narrow audiences for individual posts, but the Facebook-owned Instagram hasn't.

Social-media companies are quickly learning that bigger audience sizes for users can mean a reluctance to share more personal stuff. So, they are adding ways to communicate with smaller groups. This is why Facebook is beefing up its Groups feature, and why messaging apps are so popular.

 

Dawn Kamber